I've spent over a decade inside fashion and lifestyle brands, designing, directing, styling, and strategizing. I started as a graphic designer and grew into brand strategy and creative direction, which means I can think through both the look and the plan at the same time. If you can describe the feeling but can't yet see the vision, that's where I come in: building the mood boards, finding the references, and creating the visual language that makes an idea executable.

I work with founders and small teams who have something real and need a trusted creative partner to help them build it. Sometimes that looks like concepting a campaign shoot. Sometimes it's developing a brand identity from the ground up. Sometimes it's a standing call to work through what's next. Often it's all of the above.

What keeps me here is the texture of this work: the early messy conversations, the on-set problem-solving, the moment a brand identity finally clicks.

If you're building something and need someone in your corner, I'd love to talk.

Clients include: Harper Wilde, White & Warren, Shani Darden, With Love, and more.