The Brand Person
I've spent most of my career in the space between a mood board and a brief. I think in both languages: the campaign concept and the calendar that brings it to life, the email layout and the merchandising plan it serves. I learned that fluency over nearly a decade inside consumer brands, where I led a 30-year-old business through a full rebrand, designed hundreds of ads and email campaigns, and styled product shoots all over the world.
I now work independently with founder-led and growing brands, helping them define their point of view and a visual world that resonates.
What keeps me here is the texture of the work: the early messy conversations, the on-set problem solving, the moment an identity finally clicks. I also believe that if the playing field changes daily, we might as well enjoy it.
Based in New York. 10+ years in practice. Always creating.
Clients include: White & Warren, Kika Nutrition, Harper Wilde, With Love, and more.
I love meeting new people.
Whether you are looking for a creative for a specific project or a trusted partner for ongoing guidance, I’d love to hear from you.
My current moodboard.
Testimonials
“Working with Natalie truly could not have been easier. From the ground up, she was incredibly accommodating and patient, especially working with someone as novice as me. She made the entire process feel effortless, helping me bring my vision to life…. even when all I had to share were mood boards and ideas.
Her turnaround time was amazing, and she was always more than happy to make tweaks or revisit anything, even if it meant going back to a phase we had already completed. Her flexibility, creativity, and willingness to collaborate made the entire experience so enjoyable.
Honestly I’m sad this project has come to an end because bouncing ideas off each other was my favorite part of the process. Natalie was such a pleasure to work with, and I couldn’t recommend her more highly. If you’re looking for someone who will truly listen, collaborate, and bring your vision to life, she’s your person!”
Zach Manning, Kinloch Owner